Additional Resources for Marketing in Tough Economic Times

I hope my posts have provided some insight and helpful suggestions for frugal marketing in the 21st century. For additional resources, below I have provided some links to a few videos and articles that will help you delve deeper into the world of low-cost marketing, (especially during the current business climate!):

Professor Karl Moore and Executive Director Phil LeNir talk about frugal marketing in the Globe and Mail's Talking Management

Peter Fisk on "Marketing in Tough Times"

Patricia Fripp and David Garfinkel on "How to Market Your Way out of Tough Times"

"Five Don'ts for Marketing in Tough Times" by Steve McKee of BusinessWeek